Experienced Product Designer with a Diverse Background
Hi, I'm Hemda Federman, a product designer specializing in user-friendly products. Check out my portfolio to see how my diverse background enables me to approach projects from various perspectives and create impactful user experiences.
Scroll down to see examples of my past projects
01 _ CASE STUDIES
With my experience in designing complex platforms and SaaS projects, I focus on UI and UX processes. My expertise lies in transforming concepts into solutions that prioritize aesthetics and functionality.
02 _ GAMING ART DIRECTION
As a digital games art director, I collaborate with designers, developers, and stakeholders to create immersive experiences with captivating visuals and unique identities. With a background in gaming art direction, I bring a unique perspective to interactive design, emphasizing storytelling, visual effects, and immersive environments to enhance user experiences in gaming and interactive applications.
The Mission: 929
Mobile game / 2018
Client: 929 Mishael Cheshin Bible books
Tikkun
Education PC game / 2017
Client: Ofakim Program at the Tel Aviv University
Cycling Trainer
Physiotherapy game / 2017
Client: PlayWork
Sheba
Trivia mobile game / 2017
Client: 929 Bible Studies Hackathon
03 _ WEB & UI DESIGN
Explore my web design projects showcasing my versatility in handling various visual languages. With expertise in web design, I create user interfaces optimized for the web, considering technical aspects, functionality, responsiveness, and accessibility across devices and screen sizes.
Fire! Dance!
An AR Fire Extinguishing Game / 2016
Client: Rimon Studio, an indie game company
Urban Kiosk
A touch kiosk design for Netanya Municipality / 2018
Client: Urban Digital
jFilmbox
A platform for filmmakers and film festivals / 2016-2017
Client: JCC Manhattan community
TWG
'The Water Games' event one-page website / 2015
Client: Issta Sport
04 _ BRANDING & MARKETING
I assist in establishing a strong brand presence through impactful marketing materials, including logos, visual identities, infographics, brochures, flyers, and social media graphics. With a keen understanding of branding, I ensure cohesive and consistent design experiences by incorporating brand elements and adhering to brand guidelines within product designs.
Dice Marketing Studio
Art and Graphic Design
2013-2018
Ha-Makom Magazine (Link to article)
Content and Data Design, Illustrations, and Infographics
2017
Rimon Games Studio
Art Direction
2016-2018
Gan Meir Clinic
Branding
2016
05 _ ILLUSTRATIONS
My illustration process combines traditional and digital techniques to evoke emotion through vibrant color schemes and create visually compelling designs. With a focus on creativity and uniqueness, I excel at crafting custom illustrations and graphics that effectively convey information and captivate attention.
jFilmbox
An onboarding illustrated process
2017
Couple
Illustration by order
2008
Hamaagal
A poster for a theater play
2010
Letters
Illustration by order
2007
