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Experienced Product Designer with a Diverse Background

Hi, I'm Hemda Federman, a product designer specializing in user-friendly products. Check out my portfolio to see how my diverse background enables me to approach projects from various perspectives and create impactful user experiences.

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Case Studies

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CASE 1: Amazon Product Rank Tracking _2024

This tracking system offers eCommerce managers a clear view of competitor products, keyword performance, and Amazon rankings, enhancing usability and data-driven decisions

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CASE 2: Unified Drop-Down Component Redesign _2023

Redesigning and unifying a component across the Shopper platform to ensure consistency, adaptability, and a streamlined user experience

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CASE 3: Optimizing Access Control for Teams _2023

A user-friendly, secure permissions system to enhance efficiency and control for large-scale construction projects

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Coming soon

CASE 4: From Desk to Site: Mobile UX Discovery _2022

A deep dive into construction site workflows to design an intuitive, mobile-first solution for real-time progress tracking and issue reporting