Nice to meet you, I'm Hemda, a designer with over a decade of experience in graphic design and over Seven years of experience in designing digital products.

After completing my studies in visual communication, I started working as a graphic designer at Haaretz newspaper. I've worked there in most departments and specialized in typography and infographics. From there I moved to work as a sole designer at Meitav-Dash investment house. Mostly I have designed for print and after realizing that the print is soon to be dead I took a UX / UI course and started working as a digital designer at Blink a digital agency. My specialty there was web and digital marketing design.

From there I opened my own design studio and managed it for five years, where I learned art management and business maintenance. During these years I managed design projects that dealt with Marketing; Web Design; Product UX/UI; Art Direction for video games and more.

After I closed my business, I became an employee at Orbotech's Marketing team, where I was responsible for the UX and UI design, one of the projects I was responsible for was a massive content library of all 35 years of the company knowledge base collaborating with the RnD division’s management. Working at the marketing team was a continuous experience of learning how I can merge my marketing and product insights into an eye-catching and intuitive digital designs.

After four years, I moved to work at a product startup that tracks progress on construction sites without having to go to the site. In my role there, I designed various features and use cases, including an onboarding process, a user management system by administrators, and a mobile design for user testing.

I have experience researching user experiences and their integration into products. Over the years I have developed a work process, that starts with custom research, continues to build the story, and then sketches from there to wireframes and live mockups for tests. My process continues to UI design with the highest aspiration to a pixel-perfect experience. I love to know my product’s data, test the metrics, and work closely with the PMs and RnD. It's important for me to monitor the user experience of the product and provide excellent design solutions. 

I have experience working and maintaining a design system, and extensive experience in translating branding language into products, and I know how to prioritize tasks and help my team meet deadlines. I'm working on Figma. I have illustration skills, and I know Adobe very well. Plus I’m a people person. 🤗

These days I’m designing the Shopper Intelligence product at Similarweb.